(APAC) | SG-based | Cyber Security

Salient Group is partnering with a well-known Cyber Security vendor with over 3 decades in protecting their clients’ businesses. They’re looking to bring on an GTM Marketing Manager [Singapore-based with APAC Coverage] as part of their team expansion to scale their APAC business.

Responsibilities:

• Partner with HQ to localize and execute go-to-market strategies.
• Develop & execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.
• Collaborate with content creators, internal stakeholders, and 3rd-party vendors to produce and manage compelling campaign content and lead generation magnets.
• Maintain a campaign measurement framework, including KPIs aligned to the demand generation funnel for both acquisition and expansion.
• Develop compelling product positioning, messaging, and value propositions tailored to regional segments, channels, and buyer personas.
• Monitor global product strategies and ensure local market alignment on goals, pricing, packaging, promotions, audience targeting, and sales collateral.
• Translate complex product features into clear customer benefits and pain point solutions.
• Create and localize product marketing content – blogs, technical briefs, white papers, sales decks, and battle cards, etc
• Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.
• Represent the company at events, trade shows, and PR initiatives to promote solutions and gather market insights.

Qualifications:

• At least 5 years of B2B Digital Marketing Experience with a focus on a combination of Demand Gen & Product Marketing
• Strong understanding of digital marketing channels and strategies.
• Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.
• Experience with A/B testing and optimizing campaigns based on data-driven insights.
• Bachelor’s Degree in relevant fields
• Ability to travel as required.

If this sounds worth a chat, do apply and let’s connect!

Gordon Quek

Senior Recruitment Consultant | Salient Group

Personnel Registration No. R21101039

EA License No. 24S2636